-Ryan Malaluan
Sender Reputation & Deliverability:
Prioritize these for maximum email marketing impact.
Dedicated Sending Domain:
Use in LC Email system for better control, brand credibility, and reduced spam filter risks.
Maintain Positive Reputation:
Essential for effective email marketing with LC Email.
After confirming the domain. Highlevel will issue a SSL Certificate for free.
Recognizable Sender: Use a consistent and recognizable sender name and email address.
Clear Subject Line: Avoid all caps, excessive punctuation, and spam trigger words.
Plain Text Version: Include a plain text version of your email.
Personalize Content: Use recipient names and tailored content.
Balance Text and Images: Avoid image-heavy emails; maintain a good text-to-image ratio.
Use Alt Text: Add descriptive alt text for images.
Mobile Optimization: Ensure emails are mobile-friendly.
Unsubscribe Link: Include an easy-to-find unsubscribe link.
Test Emails: Use tools to check for spam triggers and appearance across devices.
Monitor Metrics: Review open rates, click-through rates, and spam complaints.
Avoid Attachments: Use links instead of attachments.
Email Authentication: Implement SPF, DKIM, and DMARC.
Clean Email List: Remove inactive subscribers regularly.
Avoid Spam Keywords: Be mindful of language that can trigger spam filters.
Use Reputable Service: Follow best practices to maintain a good sender reputation.